Cookie-Richtlinie
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Cookie ID | Purpose | Duration |
|---|---|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Comments
These cookies are needed for adding comments on this website.
| Cookie ID | Purpose | Duration |
|---|---|---|
| comment_author_url | Used to track the user across multiple sessions. | Session |
| comment_author_email | Used to track the user across multiple sessions. | Session |
| comment_author | Used to track the user across multiple sessions. | Session |
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Cookie ID | Purpose | Duration |
|---|---|---|
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
| cookiePreferences | Registers cookie preferences of a user | 2 years |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Cookie ID | Purpose | Duration |
|---|---|---|
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga | ID used to identify users | 2 years |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
Matomo
Matomo is an open-source web analytics platform that provides detailed insights into website traffic and user behavior.
Learn more| Cookie ID | Purpose | Duration |
|---|---|---|
| matomo_ignore | cookie will be a third party cookie. This cookie does not contain personal information or any ID and the cookie value is the same for all visitors) | 30 years |
| matomo_sessid | when you use the opt-out feature (this is called a nonce and helps prevent CSRF security issues) | 14 days |
| mtm_consent_removed | Cookie is used to store the user consent preference | forever |
| mtm_cookie_consent | Cookie is used to store the user consent preference | forever |
| mtm_consent | Cookie is created with no expiry date to forever remember that consent was given by the user. | forever |
| _pk_hsr | Short lived cookies used to temporarily store data for the visit | 30 minutes |
| _pk_testcookie | Cookie is created and should be then directly deleted (used to check whether the visitor’s browser supports cookies) | session |
| _pk_cvar | Short lcts data on visitors behavior and interaction - This is used to optimize the website and make advertisement on the website more relevant. | 3 years |
| _pk_ref | Used to store the attribution information, the referrer initially used to visit the website | 6 months |
| _pk_ses | Short lived cookies used to temporarily store data for the visit | 30 minutes |
| _pk_id | Used to store a few details about the user such as the unique visitor ID | 13 months |